About Mastering Distribution

Mastering Distribution: How to Get Customers in the AI Era is a practical business book for founders, technical builders, product leaders, and startup operators. It addresses a simple change in the market: AI has made software dramatically faster to build, while customer attention, trust, and access remain scarce. The book helps readers turn customer acquisition from disconnected marketing activity into a system that can be understood, tested, measured, and improved.

What the book covers

Across six parts and 18 chapters, the book moves from choosing a market and defining a specific customer to positioning, offers, messaging, channel selection, conversion, activation, retention, referrals, and acquisition economics. Its practical frameworks include the Distribution Map, disciplined channel experiments, an offer equation, and a staged plan for winning the first 100 customers. The complete edition is sold as a DRM-free PDF, and Chapter 17 is available on this site as a free public sample.

About the author

Dr. Navraj Chohan is a technology entrepreneur, product leader, and engineer who has founded companies, served as a CEO, and built software and AI products. He earned his Ph.D. in Computer Engineering from the University of California, Santa Barbara. That background shapes the book's method: define the problem precisely, make assumptions visible, run bounded experiments, measure the result, and preserve what becomes repeatable.

Publishing approach

Mastering Distribution is independently published through Chohan Insight. The site presents the book's claims, complete table of contents, sample material, author background, price, delivery terms, refund contact, and privacy practices directly. Articles published in the site's Wagtail blog extend the same practical approach to customer acquisition and distribution. Questions, corrections, purchase support, and professional inquiries can be sent to raj@chohaninsight.com.